Rec'up
Motion Design
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2022
Atfer effect, photoshop, ableton live
As part of my final exams, I created a series of assets for a fictional company named "Réc'up!" The project included designing a logo, a website, and producing two videos for both web and cinema purposes.
This videos was animated using After Effects. The color palette revolved around vibrant yellow symbolizing joy and energy and green representing recycling.
The company's mission was to reclaim furniture and appliances to resell them at affordable prices, inspiring-me the slogan "Donnez-leur une seconde vie" (Give Them a Second Life).
With a target audience of families in mind, I opted for a cartoon-style animation with a sketch-like effect.
This project marked the culmination of my studies at ÉRACOM, earning me a certificate as I embarked on the next chapter of my creative journey.
